Willian Magalhães - Content Designer & UX Writer
Hi,
I'm Willian. I execute business strategy through my writing. I live in Berlin, but I was born and raised in Brazil.
I have been working with UX Writing for the past 7 years.
Here's what I can do
Localization
I can make content culturally appropriate for specific target markets by working with translators and linguists to ensure that nuances, idioms, and context resonates with the local audience.
Content Design & UX Writing
Create and design various user-centered types of content that effectively communicates information and guides users. I like to simplify things through words.
Conversational Design
Create natural and engaging conversations between humans and systems (Chatbots and Voice User Interfaces [VUI]). I can draw diagram flows, perform chatbot curation for both tree-based chatbots and A.I based ones. I can increase a chatbot's confidence level by trimming intents and entities, and work with multimodal design (voice, text, visuals, images, etc.).
Content Strategy
Collaborate with stakeholders for creating and distributing content in different formats, channels and about various topics (newsletters, documentation, articles, etc.). I can also develop Content Mapping in order to align specific content with particular stages of the users' lifecycle.
Work experience
Senior Content Designer – Quandoo – Aug 2022 – present
Senior Content Strategist – Indeed (Via Andela) – 2022
Senior UX Writer – Sinch – Sep 2021 – Aug 2022
UX Writer & Conversational Designer – Guide 121 – Oct 2020 – Mar 2021
UX Writer & Conversational Designer – Quickks – Sep 2018 – Oct 2020
Conversational Designer Trainee – IBM – Mar 2017 – Sep 2018
Work experience in education
Arara.school – UX Writing for Chatbots – Course Creator – 2022
ESPM – Escola Superior de Propaganda e Marketing – Chatbots and Conversational Design – Guest Professor – 2022
Awari – UX Writing – Course Creator – 2022
UVV – Universidade Vila Velha – User Experience subject – Content Professor – 2021
Education
Centro Universitário Belas Artes de São Paulo – Specialist Degree in UX Writing – 2021 – 2023
CETYS Universidad – Summer course abroad in Mexico – Innovation and New Products Development – 2017
IESB – Instituto de Educação Superior Brasília – Bachelor's degree in Systems and Analysis Development – 2016 – 2018
Universidade Católica de Brasília (UCB) – Bachelor's degree in English linguistics and its literatures – 2010 – 2015
Languages I speak - 🇺🇸🇧🇷🇪🇸🇩🇪
English (C2) – Certified by Cambridge
Brazilian Portuguese (C2) – Mother tongue
Spanish (A2)
German (A2)
Design toolkit
Figma
Dovetail
Miro
Confluence
Jira
Contact
Message me on LinkedIn or email me at iamwillian.magalhaes@gmail.com