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Willian Magalhães - Content Designer & UX Writer​

Hi, 

I'm Willian. I execute business strategy through my writing. I live in Berlin, but I was born and raised in Brazil. 

I have been working with UX Writing for the past 7 years.

Here's what I can do

Localization

I can make content culturally appropriate for specific target markets by working with translators and linguists to ensure that nuances, idioms, and context resonates with the local audience. 

Content Design & UX Writing

Create and design various user-centered types of content that effectively communicates information and guides users. I like to simplify things through words.

 
 
 
 

Conversational Design

Create natural and engaging conversations between humans and systems (Chatbots and Voice User Interfaces [VUI]). I can draw diagram flows, perform chatbot curation for both tree-based chatbots and A.I based ones. I can increase a chatbot's confidence level by trimming intents and entities, and work with multimodal design (voice, text, visuals, images, etc.).

Content Strategy

Collaborate with stakeholders for creating and distributing content in different formats, channels and about various topics (newsletters, documentation, articles, etc.). I can also develop Content Mapping in order to align specific content with particular stages of the users' lifecycle.

Work experience

LinkedIn profile

Senior Content Designer Quandoo – Aug 2022 – present

Senior Content Strategist – Indeed (Via Andela) – 2022

Senior UX Writer – Sinch – Sep 2021 – Aug 2022

UX Writer & Conversational Designer – Guide 121 – Oct 2020 – Mar 2021

UX Writer & Conversational Designer – Quickks – Sep 2018 – Oct 2020

Conversational Designer Trainee – IBM – Mar 2017 – Sep 2018

Work experience in education

Arara.school – UX Writing for Chatbots – Course Creator – 2022

ESPM – Escola Superior de Propaganda e Marketing – Chatbots and Conversational Design – Guest Professor – 2022

Awari – UX Writing – Course Creator – 2022

UVV – Universidade Vila Velha – User Experience subject – Content Professor – 2021

Education

Centro Universitário Belas Artes de São Paulo Specialist Degree in UX Writing – 2021 2023

CETYS UniversidadSummer course abroad in Mexico – Innovation and New Products Development – 2017

IESB Instituto de Educação Superior Brasília – Bachelor's degree in Systems and Analysis Development – 2016 2018

Universidade Católica de Brasília (UCB)Bachelor's degree in English linguistics and its literatures – 2010 – 2015

Languages I speak - 🇺🇸🇧🇷🇪🇸🇩🇪 

English (C2) Certified by Cambridge 

Brazilian Portuguese (C2) Mother tongue

Spanish (A2) 

German (A2) 

Design toolkit 

Figma

Dovetail

Miro

Confluence

Jira

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